Sending bulk email means delivering the same content to many people at once. It may sound simple, but when done right, each recipient gets a separate, personal email that does not land in spam. In this guide you will find the preparation, sending and measurement steps of bulk email, along with common mistakes.

Summary: First prepare a consent based list, then send a personal email that goes separately to each recipient, and measure the results. Ulakhane does this from your own Gmail account, with automatic subscription management.

1. Preparation before sending

A good bulk send starts before you press the send button:

  • A relevant list: Send your email to people who will genuinely be interested in your content; this improves both open rate and deliverability.
  • Clean data: Remove invalid and duplicate addresses; this reduces bounced emails.
  • Clear content and purpose: Let the email have a single goal (read, click, buy) and keep the subject line consistent with the content.

2. Sending bulk email step by step

The steps below are for sending through Ulakhane, with your own Gmail account:

  1. Connect your Gmail account. You sign in through official Google authorization; your password is never stored.
  2. Upload your list. Import contacts from Excel or add them manually.
  3. Prepare your email. Build the content with the drag and drop editor and personalize it with fields such as name.
  4. Send or schedule. Send right away or plan it for a later date. Each recipient gets a separate email.
  5. Measure. Track open, click and unsubscribe data from the panel.

3. Things to watch out for in bulk email

  • Daily limit: With Gmail you can send to around 500 recipients per day. Spread large lists across days. For details, see our Gmail daily send limit article.
  • A separate email to each recipient: Do not pack addresses into a single email; no one should see each other.
  • Unsubscribe: Add an easy unsubscribe link to every email. Ulakhane does this automatically.
  • Personalization: Emails that address people by name get opened more and receive fewer complaints.

Common mistakes

  • Writing all addresses in the "To" field (a privacy breach and a spam signal).
  • Pushing the daily limit all at once and causing the sending to stop.
  • Not including an unsubscribe link.
  • Sending without ever measuring the results and repeating the same mistakes.

If you want to review the fundamentals of email marketing, our What is email marketing? article, and specifically for sending through Gmail, our sending bulk email with Gmail guide, are good places to continue.

Conclusion: Sending bulk email is both easy and safe with a consent based list and the right tool. Personal, measurable emails that go separately to each recipient give you marketing based on data, not guesswork.

Frequently asked questions

What do you need to send bulk email?
You need a consent based contact list, clear email content and a tool that manages the sending. With Ulakhane you can do this from your own Gmail account, without setting up separate infrastructure.
When sending bulk email, do recipients see each other?
If you add addresses to the "To" or "CC" field, everyone sees each other. The right method is to send a separate email to each recipient. Ulakhane sends a separate, personalized email to each person, so addresses stay private.
What should I do so bulk email does not land in spam?
Add an unsubscribe link to every email, do not push daily send limits, and do not use misleading subject lines. Sending your email to people who will be interested also keeps your deliverability high.
How many people can I bulk email at once?
With Gmail you can send to around 500 recipients per day. For larger lists you need to spread the sending across days; for details, see our Gmail daily limit article.

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